Sep 1, 2022
SEO with Next.js: What Actually Matters
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Next.js doesn't magically fix SEO, but it gives you solid tools: server - rendered HTML, the metadata API, clean routing, and performance features.This post focuses on practical, observable SEO behavior in a modern Next.js app.
1Explains how search engines see SSR/SSG vs pure CSR in a Next.js app.
2Shows how to use the App Router metadata API (metadata and generateMetadata) for per-page titles, descriptions, and Open Graph tags.
3Covers URL structure, redirects, and internal linking patterns that help SEO.
4Describes how to express language variants using alternates.languages for i18n SEO.
5Connects Core Web Vitals and Next.js performance features to realistic SEO goals.